A stylish new approach for Oral-B CrossAction power.
P&G asked us to develop a new take on their power toothbrush line that would add an element of style to the product. We introduced a lifestyles approach for oral care products. Taking a note from fashion, home furnishing, and accessories trends, we delivered a fresh blast of style to their power toothbrush. The project included trend analysis, naming, identity, packaging, and product concepts. symbologie. members Maryann Berté, Wolfgang Schwarz