Interpreting a ground breaking television property from Nick Jr. for the licensed product retail market.
Nickelodeon's award winning animated series, Blue's Clues, established a unique new visual style and invited Nick's youngest viewers to play-along and think-along. We consulted with Nickelodeon's directors of licensing and creative development on how to adapt the show’s rich visual style and interactive concept successfully for the apparel, accessories and home furnishings markets. We proposed an approach that integrated diverse viewpoints and priorities, and successfully united three different divisions within Nickelodeon behind one solution. The work we delivered maintained the integrity of the show’s unique features, but also met practical requirements for manufacturing. symbologie. members Maryann Berté, Wolfgang Schwarz