SONY

design
strategy

Creating a visual design for SONY Global posed distinct design challenges. Since Sony has a different style for each country, the goal was to create one over arching global style that would accommodate this diversity without losing sight of the high-quality corporate design guidelines that unify the global brand. In the end, we created an oversized digital window, including Games/TV/Mobiles, which allowed each country to switch to their own content. Design pitch created for Sapient.