Bundesministerium für Arbeit und Soziales

cinematography
location

Public service ad spot for the German Federal Ministry of Labor & Social Affairs and the European Social Fund. „Kluge Köpfe“ („Clever Minds“) illustrates with humor the idea that clever people aren’t troubled by someone’s handicap. With famous actors Lars Eidinger and Heiko Pinkowski playing the main roles, the spot was first shot using 35mm film. Then to achieve desired subtle effects it was digitally scanned, enhanced and color corrected, before being reprinted to deliver the film copies necessary for airing in some 300 cinemas nationwide.