Hugo Boss

design
information architecture

Hugo Boss needed a rebrand for their US e-commerce site. It was important to create a high-class, fashionable experience. Beyond creating a good looking and functioning site, we designed the site as a place where the user could dive into the Hugo Boss world. We came up with an elegant dark style, which showcased all Hugo Boss brands. In the end, Hugo Boss was very happy with the result. Project developed for Sapient.