Gillette

branding
naming
identity
packaging
product

For Gillette, brand development for a new line of personal care products for tween girls. We were asked to take a cue from the broad success of licensed children’s products in this area, and adapt a fun approach for young consumers who had outgrown those children’s product lines. We provided a range of branding services from research to naming and identity. We also developed packaging and product concepts, and created a presentation package introducing the brand concept to key executives and stakeholders at Gillette.