Disney

design
research
strategy
information architecture

Developing the main website for Walt Disney World Resorts was as exciting as it was challenging. Due to the large volume of content, this was a real challenge to make the site easy to navigate without losing the fun of Disney. After extensive research and plenty of exploration on the overall visual design, we came up with an appealing and effective solution. The final design, which would also work well for Disney Cruise Line, using nautical themes for the navigation. The structure stayed the same, but because of the different themes both sites look unique from one another. Project developed for Sapient.