The Promise

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The Promise – Exploring how social and mobile media is empowering people and brands to create social and environmental change. A one day conference that was held in NYC, focused on the use of social and mobile media and featured an unprecedented number of companies presenting original social responsibility commitments called “promises”. In collaboration with the Crowdcentric team, the project included creating a corporate identity design that was inspired by The Promise of Pepsico as PepsiCo was a main sponsor of the event. We also designed various print materials for the conference as well as web banners, and created the event website which pulled in live data via Twitter on conference day.