Prada

architecture

Design and fabrication of instore displays for Italian luxury fashion label. As part of the wholesale overhaul of its store designs, Prada looked to a group of young architects from around the world to create a “brain trust” for testing new ideas. Prada executives, including Miuccia Prada and Holly Brubach, directed the project. Specht Harpman was hired for its innovative use of “hypertextured” surfaces to complement the couture clothing and accessories.