brand guidelines

MortgageSA, South Africa’s leading mortgage originator, was rebranding as ooba. They needed a new logo and identity, and a brand manual with detailed guidelines for usage. A well crafted word mark and logo, and a carefully selected color palette were created giving the brand a contemporary, fresh and energetic feel. And, of course, attention paid to the smallest detail in design of the identity as well as the brand guidelines, ensured it would be effectively reproduced across a variety of media from building signage to print and digital. Project for Code.