State Grid, China

3D animation
motion

Intro and exit LED animations for Magic Box, the centerpiece of the State Grid Pavillion at Expo 2010 in Shanghai. China’s energy distributor’s presentation of the Magic Box featured a large scale media installation showcasing the company’s visionary philosophy and commitment to the responsible supply of a solid national grid. Inside a 16 meter cube with glass floors, visitors were immersed in a high energy light show. High resolution LED images displayed on all six surfaces of the cube’s interior featured pulsating grid lines and abstract themes surrounding the concept of clean energy. Project executed by 3D artist Carl Albrecht at M-box.