General Mills

style guides
character art

Cheerios, one of General Mills most valued brands, is also the number one snack food for toddlers. When General Mills decided to license Cheerios for the children’s retail product market, we were asked to develop the licensing concept and style guide. We developed the identity, packaging system, original character art, and all elements of creative content for the Cheerios Kids brand. We also developed a digital style guide. Products licensed for retails markets included boys and girls apparel and accessories, as well as huggable collectable plush dolls, toys, cereal dispensers and more.