Britney Spears


In collaboration with Brand Sense Partners we developed the strategy for a fashion and accessories label for recording artist Britney Spears. We created a presentation including Illustrations, mood boards and a brand identity exploration that gave visual expression to the proposed brand direction. The presentation was used by to engage international licensing partners. A fragrance deal with Elizabeth Arden was signed, and offers were received for a Britney Spears fashion & apparel line with multiple free standing retail stores for a global market.