Beatrix Potter

style guide
strategy
creative content
product

Beatrix Potter’s Peter Rabbit brand needed an updated look for it’s US licensing program. We developed a fresh fashion forward approach while maintaining the richness and charm of this children’s classic which continues to delight each new generation that encounters it. In addition to trend boards and product concepts, we created an assortment of art elements, patterns, borders and color palettes for several different themes, introducing licensees to the new creative possibilities for the brand.