creative content
style guide

GUND, the US leader in soft toy manufacture, is known worldwide for its top quality, soft and huggable plush designs. To help the company expand on that brand equity, we developed the babyGUND Lifestyles program. Quality, innovation, and a playful tone define the approach taken for apparel, accessories and home furnishings collections that coordinate with or complement the soft toy lines. Project included brand strategy, core style guide in print and digital form, packaging, creative content development and product design direction, plus retail and trade show presentations.