African Ritual Spa


This range of spa products required an identity that exemplified traditional African rituals in a contemporary and accessible way. Pattern variants were created using the “A” symbol and colors relevant to the products. A quick access brand guide to the treatments was designed for in-spa convenience. Each product was given its own page featuring: ingredients; methodology and symbolism; application and treatment time. On the back of each page one of the eight patterns were featured. Project for Code.